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Who ever came up with this idea is a marketing genius.
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So very true!Originally posted by talisman View Post
I'm waiting on Allstate to approve some vehicle wraps with Mayhem so I can wrap a company vehicle.
I use them on my Allstate facebook page and the page get's more view with the Mayhem videos.Allstate Insurance
Dominguez Agency
1101 E. Bardin Rd. suite 141
Arlington, TX. 76018
817-405-2011
tdominguez@allstate.com
Give us a call so we can take a look at your insurance needs, we may be able to save you $$!! -
Huh, you'd have thought it would be higher...
http://en.wikipedia.org/wiki/Mayhem_...sing_character)
Advertising Age reported in February 2011 that Mayhem rose to third as most-recognized advertising character, behind the Geico gecko and Flo from Progressive Insurance. An online survey showed that the Geico gecko and Flo were each tied to their respective companies over 90% of the time. For Mayhem, the Age said, "After the top two, the most-recognized ad description was Allstate, with 65% of consumers saying they knew the ad, although when those same consumers were asked to associate it with a brand, only 63% correctly matched Mayhem with Allstate. (Overall, however, among the total sample, Mayhem clocked in with only 41% of respondents being able to link him to Allstate.)"[4]"If I asked people what they wanted, they would have said faster horses." - Henry FordComment
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Not that surprising to me, when I think of Allstate, the black dude with the deep voice comes to mind. I think the commercials are great, and I definitely think of insurance, but I don't think that they do well at tying in the Allstate brand.Comment
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Apparently they are working on two demographics: the old people relate to the black dude and the younger to Mayhem.Originally posted by Big A View Post"If I asked people what they wanted, they would have said faster horses." - Henry FordComment
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Flo is annoying IMO. :POriginally posted by Baron View PostAllstate Insurance
Dominguez Agency
1101 E. Bardin Rd. suite 141
Arlington, TX. 76018
817-405-2011
tdominguez@allstate.com
Give us a call so we can take a look at your insurance needs, we may be able to save you $$!!Comment
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The demographic has nothing to do with tying in the brand, you can think a spot is hilarious, and still not know what they are selling.Originally posted by Baron View PostComment
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True and false. Demo's play a huge role in recognition. If you are interested in it, and the add catches your attention, you will remember more of the info than if you dont give two shits. An add for old folks homes gets skipped by younger people just like ads for water parks and toys get skipped by older people.Originally posted by Big A View Post"If I asked people what they wanted, they would have said faster horses." - Henry FordComment
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Allstate is one word Dick Hole
godbless.It is easier to build strong children than to repair broken men -Frederick DouglassComment
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A void used to void the body of waste?Originally posted by ELVIS View PostOriginally posted by Taya Kyle, American GunComment
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