For some reason, I initially really wanted to hate him. Then I watched one of his shows, then another, then 30 days (every episode) and really enjoy his work. I'll catch this one as well.
With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.)
An invasion of armies can be resisted, but not an idea whose time has come.
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